Zara It Strategies for Retail Essay - 2571 Words

Matteo Fioravanti Abbey Road - MIB 2013 2355 words Zara: IT for Fast Fashion Zara: IT for Fast Fashion EXECUTIVE SUMMARY In This case we see the typical problem which affect big Companies : the conflict between old style and new school of thought. We analyze Zara’s information Technology strategies and the diatribe between Salgado, The Head of the Department and Sanchez , his assistant,s concern upgrading the operating system and the implementation of a new IT system to fulfill the needs of a fast growing retail chain. Despite the fact that Zara is over performing in their core business and that they are not showing big problems inside their structure, this shouldn’t be seen as a pretense to dodge updating the Software. Here we†¦show more content†¦What Bruno Sanchez Ocampo couldn’t see, was that even though the system was working properly, there were several gaps that a new system could fulfill efficiently. The lack of constant communication with the headquarters could be taken as a perfect example. The cost of having only one daily communication after the store was close d could be simply solved by a new wireless system. Having only one modem connected POS per store turned day to day operation into highly unproductive situation, not to say that using floppy disk and carrying them around the store each time was extremely out of date by the year 2003. A major lack in the system was that there was no possibility of sharing data between the POS and the PDA. As a consequence there was a complete miscommunication between the point of sales and the personal display assistants. Furthermore, another flaw in the system was the impossibility of communication between the different stores. This is a huge opportunity cost if we think about the internal supply that could be provided by the nearby stores. Even though Zara made an effort and changed the hardware of the POS, this seemed to be not enough. The software was still run by DOS and there was no more support for that kind of program.Show MoreRelatedStrategy of Zara Burberry1298 Words   |  6 Pages| | | | [STRATEGY OF ZARA amp; BURBERRY] | | TABLE OF CONTENTS INTRODUCTION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.1 STRATEGIES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..1 CONCLUSION: COMPARISON ZARA VS BURBERRY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 REFERENCES.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Introduction ABOUT ZARA†¦ Zara started operations in Spain in 1975, and now operates in 74 countries worldwide. Zara is one of the largest international fashion companies and it is owned by INDITEX, one of the world’s largest distributionRead MoreThe Future Of Fashion Retailing1635 Words   |  7 Pagescompanies, Uniqlo, Zara, and HM, have expanded globally outside of their home country into the United States. Petro wrote an article back in 2012 about these three well-known fashion companies. Recently this past summer, Petro revisited all three fashion companies to see how successful their strategy has made their business and investors so successful. With the course content from the Contemporary Management textbook, competitive advantage applies itself in a wide variety of unique strategies that efficientlyRead MoreEssay on Zara Case1442 Words   |  6 Pageseconomics, is low cost, high control, and quick turnaround. Zara is just one of six retail stores operated by, Inditex, the parent company. 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